Google My Business, formerly known as Google Places, is a web-based directory of local company and organization listings. A typical listing includes the business’s name, address, phone number, hours of operation, popular times, the average time people spend at the business, website link, customer ratings, reviews, and more.
GMB listings may be seen in various places, including Google Search and Google Maps.
Consumers used phone books in the past to discover the addresses and phone numbers of nearby businesses. However, statistics show that 70% of customers nowadays never open their phone books. As a result, digital marketing channels such as Google My Business (GMB) are critical tools for local businesses to engage with their audiences and generate more walk-in visitors.
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